MISSION CRITICAL EARTH

PROGRAM UNDERWRITING GUIDELINES

Mission Critical Earth is an original documentary-style TV series exploring the planet’s food, water, environment, and global health challenges through an evidence-based lens. The goal of this non-profit educational series is to provide real-world stories that demonstrate successful contributions towards the UN's Sustainable Development Goals (SDGs). This series is supported through educational grants and sponsorships and features the organizations, scientists, and companies implementing valid SDG solutions.

PBS Funding Standards and Practices

Mission Critical Earth meets PBS HD broadcast standards as well as funding guidelines. PBS reach of 93.74% of all households in the United States.

PBS Funding Guidelines
Non-profit partner

CAST is a nonprofit 501 (c)(3) with a membership composed of scientific and professional societies, universities, companies, nonprofits, libraries, and individuals.

Learn more about CAST
Capital Media Group Inc

CMG is a production company specialized in the development of video, audio, and animated educational & editorial content for distribution to schools, libraries, and on TV.

Learn more about CMG

(1) Platinum Sponsorship $55,000 includes:

According to PBS Funding Standards

First PBS compliant video billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school outreach campaign. The Platinum sponsorship will support the production of the 30 minute broadcast episode, the 30 minute OTT episode, promotional TV and social media spots, classroom materials, and press release.

(1) Gold Sponsorship $45,000 includes:

According to PBS Funding Standards

Second PBS compliant video billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school outreach campaign. The Platinum sponsorship will support the production of the 30 minute broadcast episode, the 30 minute OTT episode, promotional TV and social media spots, classroom materials, and press release.

(1) Silver Sponsorship $35,000 includes:

According to PBS Funding Standards

Third PBS compliant video billboard on all television broadcasts nationwide and logo recognition on supplemental classroom materials and within a national school outreach campaign. The Platinum sponsorship will support the production of the 30 minute broadcast episode, the 30 minute OTT episode, promotional TV and social media spots, classroom materials, and press release.

(2) Friends of Planet Earth $5,000 includes:

According to PBS Funding Standards

Logo recognition within a PBS Compliant Video Billboard as well as logo placement on supplemental classroom materials within a national school outreach campaign. The Friends of Planet Earth sponsorship will support the overall costs of the episode along with the closed captioning and the promotion of this series on the PBS OTT and APP.

BENEFITS OF UNDERWRITING

PUBLIC TELEVISION SPONSORSHIP DRIVE RESULTS

Capital Media Group, Inc (CMG) is an independent production company creating episodic educational television content for multiple broadcasters. CMG is not part of PBS but CMG has a long standing relationship providing content to public television.

QUALITY & EXCELLENCE 58%

Say PBS sponsors are commited to quality.

Viewers 49%

Watch PBS storytelling programs.

DIFFERENT & BETTER 61%

Say sponsor messages are better than other networks.

Education 37%

Have 4+ Years of college

RESPECTED BRANDS 74%

Income 68%

More likely to have a Money Market.

ARTS & CULTURE 36%

PBS viewers watch Arts & Culture 36%

Wealth 52%

More likely to have $1MM+ net worth

The Unduplicated Audience of PBS:

1st in Public Trust for the 18th year straight.

PBS sponsors are more liked: In the space of higher quality television programming, like PBS, sponsors are perceived as more Likeable (74%), more memorable (30%), and more engaging (20%).

Non-Profit Tax Deduction: Supporting this non-profit educational series comes with it the tax benefits of a 501(c)(3) donation. High-quality TV programming on America's most respected network helps position our supporters as leaders within the industry. This Mission Critical Earth series meet both the production and funding guidelines as outlined in the PBS "Red Book" guidelines. We strive to ensure the scientific information delivered in this series is validated through subject matter expert consultants and is communicated in a manner that educates and engages the viewer. There should be no expectation of endorsement from the broadcasters of this series or increased sales as a direct outcome from supporting any episode. Public television is an educational / editorial network, not a direct response platform.

Long format productions (30 min+): include PBS-compliant credits and a sponsor-recognition video billboard providing the most trusted form of exposure for sponsoring organizations. Supporting public television programs increases brand credibility and consumer trust. The PBS compliant video billboards provide dedicated time to present the underwriting company's mission and logo, positions the sponsor in front of a national TV audience who have a strong interest in protecting our planet.

Contact Strategic Partnerships regarding episode participation and SDG program details:
Donald Samulack, PhD

dsamulack@cmghd.com

Contact the Executive Creative Director regarding possible distribution licensing production details:
David Holden

producers@cmghd.com