Mission Critical Earth

Life Below Water - SDG #14

According to the United Nations, oceans, seas and coastal areas form an integrated and essential component of the Earth’s ecosystem and are critical to sustainable development. They cover more than two-thirds of the earth’s surface and contain 97% of the planet’s water. Oceans contribute to poverty eradication by creating sustainable livelihoods and decent work. Over three billion people depend on marine and coastal resources for their livelihoods. In addition, oceans are crucial for global food security and human health. They are also the primary regulator of the global climate, an important sink for greenhouse gases and they provide us with water and the oxygen we breathe. Finally, oceans host huge reservoirs of biodiversity.

The United Nation's Member States called for “holistic and integrated approaches to sustainable development that will guide humanity to live in harmony with nature and lead to efforts to restore the health and integrity of the Earth’s ecosystem”. In this context, they stressed, among others, the importance of “the conservation and sustainable use of the oceans and seas and of their resources for sustainable development, including through their contributions to poverty eradication, sustained economic growth, food security and creation of sustainable livelihoods and decent work…”.

In order for oceans, seas and marine resources to successfully contribute to human well-being, ecosystem integrity, with properly functioning biogeochemical and physical processes, is required. This does not require unperturbed systems, but systems that have not suffered serious or irreversible harm. Ecosystem integrity allows for the provision of so-called supporting ecosystem services which, in turn, are the bases of important regulating, provisioning and cultural ecosystem services that are of crucial importance for humans. Whereas the benefits provided by oceans, seas and marine resources are important to all people, the poor, indigenous peoples, and vulnerable groups with a high dependency on natural resources and ecosystem services may have their well-being especially tied to these benefits. The link between oceans, seas and marine resources and human well-being is not one-sided. While an increase in human well-being is frequently generated at the cost of ecosystem integrity, it can also potentially reduce the negative anthropogenic impacts on the marine environment due to a more sustainable use of resources, changes in production and consumption patterns and improved management and control of human activities, for example. In order for this to happen, good governance and an enabling environment are, however, required

Human well-being cannot be achieved without the protection and conservation of the Earth’s ecosystem. To maintain the quality of life that the oceans have provided to humankind, while sustaining the integrity of their ecosystems, a change will be required in how humans view, manage and use oceans, seas and marine resources.

The global distribution for this series includes:

Voice of America

This 30 minute program will be provided to the U.S. Agency for Global Media for broadcast distribution via Voice of America's radio, TV, OTT, and app reaching a global audience of 300 million weekly viewers.


The United Nations Web TV is the organization’s official streaming video platform for news, feature videos, and other UN Official’s video content as well as promotional and other videos produced by the UN system.


Distribution to international TV channels, websites, and broadcast servers. Reaching 9 of the top 10 MSOs and over 100+ cable & telco TV operators reaching over 50 million U.S. households.

Progressive Farmer

This 30 minute program will be promoted through a Progressive Farmer publication programmatic monthly campaign. This targeted distribution will reach large scale U.S. farmers across multiple devices.

70,000 U.S. Schools

Registered users in over 70,000 K-12 schools in the United States. This series will educate the next generation about the implementation of important global sustainability solutions. This is our best strategy for change.

26,000 Libraries

Distributed to the world's largest network of library content services supporting student and researcher success. relied on by 99% of the world’s top 400 universities reaching 40 million students and 30,000 faculty members.