Mission Critical Earth

Sustainable Agriculture - SDG #2, 12, 13, and 15

What is Regenerative Agriculture? As a philosophy and approach to land management, "sustainable" or "regenerative" agriculture asks us to think about how all aspects of agriculture are connected through a web, a network of entities who grow, distribute, and consume goods and services instead of a linear supply chain. It’s about farming and ranching in a style that nourishes people and the earth, with specific practices varying from grower to grower and from region to region.

The terms "regenerative" and "sustainable" agriculture refer to a conservation and rehabilitation approach to food and farming systems. It focuses on topsoil regeneration, increasing biodiversity, improving the water cycle,enhancing ecosystem services, supporting carbon sequestration, increasing resilience to climate change, and strengthening the health and vitality of farm soil.

Regenerative agriculture blends sustainable innovation with tradition. As the name suggests, it focuses on literal regeneration of the soil and of the planet’s ecosystems. Regenerative agriculture improves soil, delivers high productivityand high-quality food and helps fight climate change and restore lost biodiversity. Many of the key practices of regenerative agriculture inter-cropping, where multiple crops are planted together, agroforestry, and integrating livestock, for example have their roots with indigenous farmers who work with the land rather than against it.

This series is designed to deliver educational content to activate consumers, educators, investors, and policymakers. The producers of this series are focused on developing trust-worthy meaningful content that viewers around the world will enjoy watching but also begin to understand their important role as citizens of this planet and our role as caretakers.

The global distribution for this series includes:

Voice of America

This 30 minute program will be provided to the U.S. Agency for Global Media for broadcast distribution via Voice of America's radio, TV, OTT, and app reaching a global audience of 300 million weekly viewers.


The United Nations Web TV is the organization’s official streaming video platform for news, feature videos, and other UN Official’s video content as well as promotional and other videos produced by the UN system.


Distribution to international TV channels, websites, and broadcast servers. Reaching 9 of the top 10 MSOs and over 100+ cable & telco TV operators reaching over 50 million U.S. households.

Progressive Farmer

This 30 minute program will be promoted through a Progressive Farmer publication programmatic monthly campaign. This targeted distribution will reach large scale U.S. farmers across multiple devices.

70,000 U.S. Schools

Registered users in over 70,000 K-12 schools in the United States. This series will educate the next generation about the implementation of important global sustainability solutions. This is our best strategy for change.

26,000 Libraries

Distributed to the world's largest network of library content services supporting student and researcher success. relied on by 99% of the world’s top 400 universities reaching 40 million students and 30,000 faculty members.